Rich Fettke

Look for the Golden Nugget

"It isn’t what the book costs; it’s what it will cost if you don’t read it." -Jim Rohn

I often suggest that my coaching clients and audiences read books that will stimulate their minds and give them ideas for self-development. Several times I’ve had people say to me, "I’ve read lots of those books and they all seem to say the same thing." This is true, except HOW they say it is often different.

There are universal principles for success that have been around for thousands of years. I have a quote on the wall of my office that says, "Day by day, what you choose, what you think, and what you do is who you become. Your integrity is your destiny." The Greek poet and philosopher, Heraclitus said that in 500 B.C.

I’ve seen a similar message in several of today’s books, but it was related to different examples. I’ve had clients share the same awareness with me that, although they may have read the same lesson earlier in their life, it had a whole new application to the life they are living today.

One idea from one book can have a major impact on your success — but you never know in which book you might find that one idea. Therefore, the more quality books you read (or listen to) the better chance you will have of finding a golden nugget that could change your life.


Find a book this week that offers ideas for business and/or self-development. Create a daily habit of reading (or listening) for a certain amount of time — such as fifteen minutes or a half-hour. One of the best ways to improve your chances of doing this is to wake up a little earlier in the morning to read. You will begin your day by stimulating your mind and you will possibly discover new ideas to enhance your life.