Rich Fettke

Getting Started (The 30-60-90 Strategy)


"The smallest of actions is always better than the noblest of intentions." -Robin S. Sharma, Author of Who Will Cry When You Die

What is something that you’ve wanted to do but you keep putting it off?

You can use the 30-60-90 strategy to help you get started on what really matters. Choose that one task that would feel great to get handled. Then, set a time when you will devote either 30, 60 or 90 minutes towards its completion. You don’t have to complete the task in the time you have allotted — you simply make a commitment to give it your total focus for that amount of time and then you can stop once the time frame has ended.

When you make a commitment and then take action on that commitment, you prove to yourself that you can be counted on. The more often you hear that message the more you will strengthen your self-belief and self-esteem.

Another benefit to this strategy is that when you take action on something that really matters you will get a charge of energy and motivation. Your brain will release endorphins that make you feel great and you will have created momentum that will carry over to other areas of your life. You don’t have to wait until you feel motivated to get going. Sometimes when you get going your motivation will follow and will grow.


Identify that one project or action that would benefit your career or your life if it were handled. Make a commitment to yourself to take action today. Decide if you will commit to this action for 30, 60, or 90 minutes. Then choose a time to begin and get to it. If you really want to improve the results of this strategy, ask your coach or success partner to hold you accountable. Make a promise to call or email before you begin and then immediately after you complete your task.