Rich Fettke

Extreme Success

What is Extreme Success?

If you have achieved professional and personal success but also fear that you’ve accomplished everything you ever will, I want to reassure you: extreme success can be yours.

If you want to live out a dream, whether it’s starting your own business, moving to the top of your company, traveling around the world, getting into great physical shape, or stepping beyond the apparent limits of your day-to-day life, extreme success can be yours.

If you have tried to follow the old success rules and find that they just don’t work anymore, extreme success can be yours, too.

Whether you want to improve your performance, increase your income, get more out of your life – or all of the above – the strategies you need and the tools to make them happen are in your hands.

So what is extreme success? Very simply, it’s a more effective, life-affirming way to succeed. At the heart of it lies the simple (yet uncommon) realization that everything can be easier. And a whole lot more fun.

Wait just a minute, this goes against everything I’ve read and been told.

You bet.

What about all those motivational books that told me to push hard and struggle?

Forget about them.

I want you to break the old rules. Most people believe that a price must be paid to attain what they want, and often that price is poor health, not having enough time to enjoy life, and strained relationships with family and friends.

The old rules preached that success involved lots of homework and planning. You were directed to prepare for, and forge into, the battle that loomed. Instructed to ignore your fears, overcome your weaknesses and strain over obstacles, you may have bought into the belief that to be a success you have to fight and struggle. You were told that long—make that very long— hours of hard work were the only path to victory. You were told that achieving success wasn’t about having a good life, it was about going to war! Well, not any more.

Over-preparing and over-organizing—and yes, even working too hard—can backfire. Struggle can actually prevent you from achieving the success you want. Because what you are really struggling against is yourself.

A counterintuitive idea? Of course. But a necessary one, because the old paradigms just don’t work anymore. I’ve read dozens of books, attended endless seminars and listened to hundreds of hours of audio programs. Most of them are based on a business model for success that was used fifty years ago. Today, the message hasn’t been changed, it’s only been reformatted. Let’s face it, an old typewriter with a new cartridge, is still an old typewriter.

That’s why I’m offering you revolutionary ideas for our revolutionary times. Technological advances keep changing the way you communicate and live. Opportunities spring every moment out of thin air. You function in a business world where the luxury of taking time to make decisions is as dated as an IBM Selectric.

But getting caught up in the wild pace of change and trying to handle it by frantically working harder and faster is like trying to swim upstream. You’re only going to wear yourself out. You’re not a salmon. And remember, after the salmon finishes its upstream swim, it spawns and dies.

The new world of business demands a new way of succeeding in it. That’s what Extreme Success is all about. It will show you how to break free from the limiting perspectives of the past so that you are ready to act on the best opportunities right now and in the future. You’ll succeed more and struggle less than ever before—and have a whole lot more fun in the process!

I’m going to give you something else that will change your life: a sure-fire approach to create your own luck.

And I’m going to show you simple and effective ways to balance your life. In my workshops, I often hear variations of a common complaint. It’s either, “I spend so much time at work that I have to wear a name tag when I go home,” or “I’m afraid to make a commitment because I can’t split myself in two. My job is so important—but so is my personal life. Or it would be—if I had one. Help!”

Guess what? Balancing your life doesn’t mean you have to compromise. You can expand success into ALL areas of your life—and you don’t have to sacrifice one element to achieve success in another. You can take your whole life to the max.

I know this is true. I believed that getting married and having kids would hold me back from success. Then I fell in love with a woman who already had a 3-year-old-daughter. I married her, but I was certain my work would suffer. Just the opposite happened. Because I wanted to spend more time with my new family, I became more focused and effective in my business. I learned a big lesson about how to work less and achieve more.

I’ve discovered from my own successes as well as from those of my clients that the more fun something is, the easier it is to learn and stay focused on it. Every six-year-old kid knows this intuitively. It’s amazing how adults forget.


I’m a certified personal coach. What’s that? Well, a personal coach’s approach is similar to what an athletic coach does, but with a wider focus. A personal coach takes the time to find out what winning in life means to you. We are specially trained to listen and observe and to help our clients succeed in all areas of life.

Coaches work with clients in all areas including business, career, finances, health and relationships. As a result of coaching, clients set more effective goals, devise strategies to get results, move through obstacles, difficulties and procrastination, create more balanced and fulfilling lives, and more fully use their natural strengths. People hire me when they want more. They want more growth, more money, more ease, more time, more quality relationships, and more satisfaction. Bottom line: they want to get more out of life.

One of the great benefits of being a coach is the incredible education I receive from my clients. As you read, you’ll find an assortment of the lessons they’ve taught me as well as some of my own experiences. And while we’re all very different people with very different goals, it’s amazing to see how the strategies that work for one client in one area can often help other people in other areas. That’s one of the driving ideas behind extreme success, and the results are fantastic.

My clients seek my coaching to help them realize their goals, which include career advancement, financial success and improved personal lives. If you met these amazing people, you wouldn’t be surprised at what they have accomplished—after all, their devotion to their goals is clear—but you might be surprised at how relaxed yet focused they are. There’s a simple reason for their demeanor: they’ve found an effective, uncomplicated method to make success happen, one that doesn’t rely on a sixteen-hour workday and zero personal life. I’ve helped them discover how this method works—and now I want to share the same strategies with you, as I did with

Best of all, Tamara, Michael and Christine all learned one fundamental lesson: they stopped struggling against themselves and were able to meet their goals—and even surpass them.

Because extreme success and extreme sports are linked like a parachute to a ripcord, I use my adventures as an extreme sports athlete as lessons for achievement in business and in life. Why do these lessons matter? Because in extreme sports the traditional rules are broken, or just plain thrown out. We invent a new sport, a new paradigm, a new way of doing things – one that’s a lot more exciting. In extreme sports, the decision about whether a challenge will be a struggle or a joy can be made before a hand is placed on a cliff or a bungee cord is tied around the ankles. The same principle applies in your professional—and personal—life.

But please don’t think that you must scale a cliff or dive off a bridge to qualify as an Extreme Achiever. You don’t. Extreme sports are not a prerequisite for success. Applying the principles involved in successfully performing the sport is what counts—and they work just as well on the Street as they do on the rock or in the air.

Ultimately, you’re going to feel the astonishing exhilaration that comes from attaining what you really want—as you revel in your ability to build on past accomplishments.

Taking Your Success to the Extreme: Seven Ways to Make It Happen

In seven quick-reading sections, I’m going to give you the tools you need to achieve extreme success. They are: